One thing that most of us in Internet marketing might sometimes have to face is a charge-back. What is a charge-back? Well it is when a person disputes their charges on their charge card. This can be because of a fraudulent purchase or because they didn’t get what they had ordered. So it can be someone asks their credit card company to take back money that they had paid for the item they purchased, and believe it or not people actually do charge backs even if they have got good service.

For some large companies then can be an everyday occurrence, for some small businesses this can create problems. People work very hard for their money and to have it taken away after they have performed the service flawlessly can be a huge blow, and might even hurt them financially. It is also something that one wouldn’t expect to happen since the service or product was provided. This is when it is considered theft, as it is obvious if a person got what they had paid for in a timely matter and they don’t want to send back the product or pay for the item. Yes, this can happen.

On one of my sites I got a chargeback and won the money back, although I am still out money that the bank charged to take the money back. To be able to win keep good records and communication with the people purchasing your products. This is essential to winning. You have to prove that you did what you are suppose to do when someone makes a purchase and does a chargeback. I guess I can consider that only having one chargeback is good and winning it back is a plus also. I just feel that most places shouldn’t take the money back until they figure out that the retailer was in the wrong.

There is also some theft being done by doing chargebacks. This is the new robbery of sorts. Buying products and doing a chargeback. It is just to easy to do this day in age. I hope in time it will beome better and the side of the retailers are taken before the purchasers. Yes, a cardholder needs to be protected but the retailer does also.

Search Engine Optimization - Optimizing a site for the ability of being found by the search engines and making it more available to show up in the results pages and to be able to make a site to be returned in the top of those results pages.

The way you optimize the website is by making sure that the copy text is relevant enough to be found and also be portrayed as being the best to show up in the top results. Links from relevant sites help this process. Making sure that you use headings and proper html coding, never waste html space as this is only what the robot can read. It reads and not sees of course, so having images, flash, etc taking up space without content is a big mistake that is often done. Of course other things need to be beefed up if someone wants to use flash and other space taking items. A website does need at least one link from an already established site to be found by a search engine crawler.

One needs to make sure that they can make their code as clean as possible. This makes the over all site less in size making the site download quicker also. You need to make sure that your site is readable in all type browsers, this way you know there isn’t any hick ups in the code that could cause the robot not be able to read your code clearly. Although, this isn’t a large necessity for SEO it might help more than manually submitting your site to search engines. If you feel you need to do something clean code before submitting.