Search Engine Optimization on Shopster Sites/Templates

I will be doing a little series on SEOing (the art of search engine optimization performed) Shopster sites, I feel that this can help people who are trying to make a go in Internet marketing and Shopster. Shopster sites can be a task of hard work to SEO. The reason is that the templates and scripts that they offer are great, but are set up so generic that making a site with them looks aesthetic enough, but for SEO they are not the best, unless some things are done to make it better.

Making good titles can be effective in SEO, but with the Shopster templates this can be a challenge, if you do it the hard way of making many templates this can be a daunting long task, but SEO wise this is the best way. There is an easy way and this is also OK for SEO for those who are not very good at HTML and designing templates. This is also the quickest way and I will explain it further.

Since good navigation is pretty much an important factor in SEO and your categories are what will also become the titles, this is where most of your time should be spent in making your site accessible to your visitors as well as search engines. If this is done properly you are on your first step in making your site better for search engine rankings! Be clear and make sure that your top categories have enough keyword phrases that will help explain your category better.  For example; The title of this article is Search Engine Optimization on Shopster Sites - I would put as the category “SEO - Shopster - Websites - Templates”. This would then become the title, I would then add a heading in the page <h1></h1> stating “Search Engine Optimization on Shopster Sites/Templates” The heading will put more emphasis on those phrases.

So once you get all of the main categories done do the same with the secondary categories. This helps not only the search engines know what those pages are about, but also your visitors. Having one word, like “cameras”, really doesn’t say much. You have to be more descriptive.

Now with this area complete, you can be sure your titles are better for indexing and looks better than the same thing, or too much of the same thing.